Are You My Ideal Client?
As a business owner you hear it time and time again… “find your niche, specialize, don’t try to be everything to everyone”.
And it truly is the best advice for so many reasons. Not only will your business flourish but you will also offer the best service and value to your clients. You will be an expert in what you sell and will always have raving fans.
Years ago I decided to specialize in luxury international travel. And even further niche down to two types of clients…
So WHO are my clients and WHY do they work with me?
THE FAMILIES...
They are traveling with their children from pre-teen years to young adults. They want to create the most magical memories with their kids before they finish high school, or go off to college, or move on with their own lives.
They worry about their young adult children not enjoying the experience (they are a picky bunch!). I handcraft their itineraries so every component is based on the travelers' interests, preferences and hobbies.
These families work super hard for their vacation dollars and want their trip to be personalized and not left up to Google searches.
They want to enjoy unique experiences and receive premium service throughout their journey.
THE RETIREES & EMPTY NESTERS...
These couples want to explore the world and have magical experiences now that they are free from all other responsibilities.
They want a personalized itinerary where we can combine any country or city they haven't experienced yet.
They want a handcrafted journey to take their kids and grandkids on vacation every couple of years.
They also want to enjoy unique experiences and receive premium service throughout their journey.
This is them! These are the people I love helping because I can offer a ton of value for their investment. And when they return from their vacations they are completely blown away by the experiences and services received from our local travel partners. Our preferred hotels, drivers and guides cater to every client making them feel at home no matter where they are in the world.
Do you fit into one of these client profiles? If you do, I would be honored to help plan your next vacation. Email me to schedule your complimentary consultation.
If you are not my ideal client profile but know someone who is, please share this Blog with them.
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Working with Distinct Vacations in reserving at any of our preferred properties, you may have access to flexible cancellation policies and special amenities (such as a spa credit, complimentary breakfast, and room upgrades).
